Research and development

Right from the outset, the HIT Laboratory has implemented a bold Research and Development policy.

Our group of multidisciplinary research scientists investigate the structure and behaviour of hair proteins.

Our high-performance, technical platforms fitted with sophisticated equipment covering mass spectrometry, nuclear magnetic resonance and high performance liquid chromatography decode the biochemistry specific to the various hair types.

Adjusted products are developed in accordance with an accurate specification.

“In-vitro” tests can direct and implement the intelligent “screening” of formulations.

We thus control the entire innovation chain, from the laboratory through to pilot industrial plants.

In 2010, the HIT Laboratory launched the 100% natural straightening raw material.

This is the Max Lizz 100^®, an innovative cocktail of proteins, amino acids and vitamins with high-performance straightening properties.

All of our products are scientifically tested to ensure excellence and guarantee perfect expertise in cosmetology of natural origin.