The history of the brand name

Nadine Pagnotta, founder of the HIT Laboratory, lived for over 20 years in Brazil where she discovered the world of cosmetology.

She witnessed original aesthetic practices and original hair care in Brazil. Some hot straightening techniques grabbed her full attention.

Seduced by these products, she contacted university centres of excellence in Aquitaine in order to bring her dream to fruition: to create a range of natural, straightening products combining performance, stringent scientific requirements and all the glamour of the French Touch.

This partnership fostered the creation of the HIT - Horizzon Innovations Technologies – Laboratory and the RLIZZ^® brand name.

In 2008, RLIZZ launched the 1st Brazilian Straightening range in France - Cacao Brazil / Intelligent Straightening.

A professional product line intended for hair salons and hair care products to extend the beneficial effects of this technique in your own home.

The product met with resounding success both in France and abroad.

Armed with this success, the brand now boasts a full range of high-performance products, making it the first French brand to specialise in the concept of Brazilian straightening using natural active substances.